One of the most common questions people ask me is: ?Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:
I recently opened my business as an interior designer. I was so excited. But now ? two months later ? I'm getting frustrated. I believe that my services are valuable Wholesale NFL Jerseys , and I thought there would be a market for them, but I'm having the hardest time finding clients. I've spent a couple hundred dollars already on advertising, but I've gotten virtually no response from it. Can you tell me where I should put my advertising dollars to have the most impact?
My advice? Consider spending your hard-earned money on avenues other than advertising to reach your target market.
While it is true that advertising in the right publication (that is, a publication that is read by your target market) may be beneficial Wholesale Jerseys China , advertising is NOT the most effective way for a new small business owner to reach her target market.
These days, consumers are savvy. They do not respond to an ad for a new product, service or company. Instead, consumers want to feel ?comfortable? with a company before hiring them or buying from them. Consumers may get ?comfortable? with a company in different ways. For example Wholesale Jerseys , a consumer may meet the owner or employee and begin a relationship with that person ? establishing rapport and trust. Alternatively, a consumer may feel ?comfortable? with a company after seeing an advertising at least 7 or 8 times. Why? Because, be it right or be it wrong, the consumer associates an investment in repetitive advertising with a company that can be trusted (in other words Cheap NFL Jerseys China Free Shipping , a company that will stand the test of time).
As you may have already learned, advertising is expensive! A display ad can easily be several hundred dollars. And a classified ad ? while less expensive ? is less likely to be seen by a reader than a display ad.
So what is the alternative to advertising? Getting out in your community and securing exposure for yourself and your business. You can do this by:
* submitting press releases to local newspapers and other publications, announcing your launch or other newsworthy event; * networking with other business owners in your community; * teaching a decorating- or design-related class at a local high school or college; * sponsoring a decorating-related event ? either alone or with another business owner ? in your community; and * offering complimentary consultations.
One other suggestion: if you haven't already decided on your niche, you need to do that now. What is a niche? A niche is your area of specialization (e.g. Cheap NFL Jerseys Wholesale , kitchen and bath design, one-of-a-kind window treatment design, etc.) Indeed, the 21st century is the age of specialization. Consumers today are savvy and desire to hire true experts ? not generalists.
Having a niche does not only mean that you've identified your area of specialization. It also means that you've identified ? as specifically as possible ? who your target market is. That is Cheap NFL Jerseys Free Shipping , who is your ideal client? What is their income level? Age? Stage in life (e.g., baby boomers, newlyweds, retired individuals Cheap NFL Jerseys From China , etc.)? Occupation? Hobbies and interests? Once you've identified, with particularity, who you ideal client is, you will be able to draft your marketing message specifically to them Cheap NFL Jerseys China , making your marketing message compelling to your ideal client. Bottom line: your marketing will be more effective, which will result in more business!
To learn more about ?Jump Starting? your business, register to receive our 14-day Jump Start your Design Business E-course at The E-course is FREE, but the information it contains will be invaluable to you as you work toward building your company into a super-successful business! In particular Cheap NFL Jerseys , several installments contain step-by-step ?instructions? for effective and low-cost marketing activities. Good luck!
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