s in the Eastern Conference.Obviously, wed like to be in a better p

When Kia tasked its ad firm David&Goliath with reaching the 35- to 49-year-old demographic for commercials that would run during Sunday Night Football, the agencys creative officers had one obvious answer: Tecmo Bowl.The football video game, which was popular mainly from 1987 to 1991, remains a classic memory of those who played it during childhood.One ad features Tecmo Bowls ultimate star, Bo Jackson, scoring yet another touchdown in 8-bit graphics, but the twist comes when he runs out of the stadium. The game quickly becomes reality as a real Jackson, now 53, goes into a Kia Sorento and drives back into the game.A second ad features Jackson in the car, and when he gets to what became his most famous highlight -- running over Brian Bosworth at the goal line -- he uses the emergency braking system to pick up Bosworth, who gets into the car.Kia chief operating officer Michael Sprague said the spot perfectly targets those the company is looking to reach in a competitive marketplace. The five-passenger version of the Sorento competes with the Ford Edge and Honda CRV and starts at $25,400. The seven-passenger version competes with the Toyota Highlander and starts at $31,000. Kia is also competing for the mindshare of fans of the NFL, whose official vehicles include Ford and Hyundai, the latter owned by Kias parent company.The Tecmo Bowl intellectual property is owned by Japanese-based Koei Tecmo Games Co. Rodney Pizarro, David&Goliaths executive director of business affairs, said the company wasnt initially receptive to lending its Tecmo name to the commercials, as Tecmo Bowl isnt currently an active property on its roster. But Pizarro said once employees with his company were able to convince Koei Tecmo of the games importance to a group of people in the U.S., negotiations became easier.Josh Manson Ducks Jersey . Fred Couples, captain of the U.S. side, put it all into perspective. "We know whos in charge," he said. Adam Henrique Ducks Jersey . Kyle Denbrook, a soccer player from Saint Marys University, took the CIS male athlete of the week honour. Stanley, a fourth-year business administration student from Charlottetown, scored both goals in a 2-0 win over Dalhousie on Friday and tallied again in a 1-0 win over Saint Marys on Sunday. http://www.authenticduckspro.com/Nick-ritchie-ducks-jersey/ . Oaklands loss to Seattle clinched the ALs best record for the Red Sox with one day to spare in the regular season. "I think everybody was kind of watching," catcher David Ross said. "Demp (Ryan Dempster) came out before he went to the bullpen and was just yelling that they lost. Teemu Selanne Ducks Jersey . - Derek Wolfe says hes finally healthy after suffering a seizure in November that doctors now believe was related to the spinal cord injury he suffered in the preseason. Cam Fowler Jersey . Bjorn, who had a 36-hole total of 8-under 134, made a testing six-foot putt to save par on the 16th and a birdie on the 17th before bogeying the final hole after a misjudged approach shot. American Kevin Streelman was in second place after shooting a 69.By Sunday evening when New England plays at Columbus Crew SC the rest of the weekend schedule in MLS will have been completed and the teams at Mapfre Stadium will know where they stand in the Eastern Conference playoff chase.The challenge for the Revolution (9-12-9), winners of three straight, is staying in the mix with Montreal, D.C. United and Orlando SC for one of the final two postseason berths in the Eastern Conference.Obviously, wed like to be in a better position, defender London Woodberry said on the teams website. But were still in a good position. Were fighting. I think that tells you a lot about our guys. Weve got a never-give-up mentality in the locker room.The task for ninth-place Columbus (6-11-11) is to leap three teams, including New England, for the final spot. The Crew trails New England by seven points with six games left.ddddddddddddWe have a high confidence level, and we know what is at stake, defender Harrison Afful said. We have to go all out, but we also have to be careful because we are playing a very tough opponent. We have to get three points.Revolution forward Kei Kamara, who scored 22 times last season in helping the Crew reach the MLS Cup, returns to Mapfre Stadium for the first time since being traded to New England on May 8. He has faced his former team twice at Gillette Stadium, scoring once as the teams split.He has 10 goals, five of them in 17 Revolution matches.We know how dangerous Kei is. We just cant let him get in easy at all, Afful said. ' ' '